The good Dr. Edroso writes about the Internets phenomenon that is Glenn Harlan Reynolds:
[Reynolds] is a fairly doctrinaire conservative, with just a little socially-liberal trim added to differentiate him from the currently overstocked pool of Bill O’Reilly impersonators. The Perfesser tumbled early to right-wing market realities: for example, that while Rush Limbaugh’s politics was a factor, it was his self-presentation as a callous, self-satisfied douchebag that reminded suburban burghers enough of themselves that they made him a god. But the crafty Perfesser has aimed slightly higher: between newsy bits, he rattles on about high-end coffee-makers and hand dryers and cars, portraying himself very convincingly as exactly the sort of shopaholic dink he wants to draw to his site. They’re a demographic bonanza, after all — moneyed, acquisitive, and fundamentally insecure.
This persona requires another innovation on the Limbaugh formula: while Rush’s white dreamers of disenfranchisement relate well to authority, the Perfesser’s target auditors are a little more urbane and feckless. So while rightwing politics must stay in the mix — one cannot dispense entirely with authority, nor with the narrative of liberal betrayal, lest the audience drift away — it must be a cooler version of rightwing politics, less beefy-faced and sweaty, more accomodating to people who, in the depths of their soullessness, really just don’t give a shit about anything except their own personal comfort and primacy.
Reynolds is the type of “libertarian” who defines liberty as “my right to own and use a buncha cool stuff.” All other liberties- such as, say, habeas corpus or the right not to be tortured- can be shrugged away with a “Hey, I’m against it if they do it to American citizens, and besides, the folks who are really to blame here are the ones who opposed torture from the start! Heh.”
I’m not sure if I’ve ever discussed my Grand Unifying Theory of the Ole Perfesser with y’all, but it basically amounts to this: the Perfesser’s goal is to doze through life by sedating himself with as many gadgets and technodoodads as possible until that glorious day arrives when he’s finally able to download his brain into a robot body and blast off into space (preferably with some of his robowhores in tow). And if any folks- whether they’re envirohippies who want to ban his gas-guzzling SUV or Muslamonazis who want to homicide-bomb his collection of iPods- try to interfere with the Perfesser’s right to be a lazy shit, then they must be… dealt with.
This burgeoning technodorkofascist movement doesn’t yet have an official slogan, but I think a good one would be: “iVolk, iReich, iPerfesser!”