What a week for the kerners! Not only did Michelle Malkin and her stable of sedentary cyber sleuths discover /b/-tards, but through the power of a mere several hundred million fevered keystrokes, the likes of Dr. Mrs. Lt. Rusty Shackleford, Ace, Patterico and Dan Riehl were able to visit digital hell upon some unsuspecting schnook who had the temerity to publish a pro-Obama video on YouTube.
And really, who can blame them? They’ve earned their rest. As Malkin put it:
The bloggers digging into the provenance of anti-Sarah Palin smears on the web got results last night/early this morning while most elite journalists were still in their pajamas sleeping.
Not technically true — it’s fairly well-known that the New York Times editorial staff sleep naked in a tangled pile of thrusting body parts, and I have it on good authority that Keith Olbermann was up all night Sunday crafting a bong out of the skull of an aborted fetus. But her point still stands, in the ‘fake-but-accurate’ sense.
So what will that crack team of kernistas do with themselves, now that Ethan Winner has been revealed as, well, ‘some guy on YouTube’ … ?
Shackleford, for one, will try not to get downsized:
I’m busy again today — as I’m going to be for the next month, sorry, but the real job calls and I spent nearly a week full time working on the Winner story at the expense of my other commitments that will not longer wait — but the best response to Ambinder’s evaluation of the scandal is from Ray Robison here.
And who is this Ray Robison, who bravely soldiers on in this downward-spiralling witch hunt? What could he possibly have to subtract from our collective intelligence that hasn’t already been manhandled out of our craniums by Shackleford et. al.?
The investigation discovered that the Palin video had been distributed to left-wing fringe blogs by executives with the Winner PR firm. Ethan Winner, an executive at the firm later admitted it had originated with him and denied that anyone else had a hand. The question then became “was anybody else involved?”
Ethan Winner, PR firm, executive. Got it.
It was noted that the methodology involved in posting and distributing the ad was similar to a process called “astroturfing”. It was also noted that Obama media advisor David Axelrod is a recognized authority of this PR tactic. This raised the question of David Axelrod’s involvement in the matter.
‘Astroturfing’, you say? I was not familiar with this term, so I wiki’d it: ‘Astroturfing in American English is a neologism for formal public relations campaigns in politics and advertising which seek to create the impression of being spontaneous “grassroots” behavior, hence the reference to the artificial grass, AstroTurf.’
Shocking! And you say that ‘Obama media advisor David Axelrod is a recognized authority of this PR tactic’? Who else would PR firm executive Ethan Winner, a noted executive at a PR-producing PR firm where he serves as a PR firm executive, turn to for expert advice on matters PR-related?
Game, set, match, if you ask me. But there’s more:
Yes, everyone with photo shop and a video editor application has million dollar contracts to churn out high quality political adds [sic], right? The truth is, it takes skill, time, money, and connections to make ads like this. …
Good point. Does Ethan Winner of ginormous modern PR firm Winner and Associates really expect us to believe he has the skills or the tools to make a short video spot? Even if we were to swallow the notion that this n00b knows how to blogwhore a YouTube link without Axelrod holding his hand every step of the way … how’d Ethan Winner get his hands on Barack Obama’s pirated Jakarta black market copy of Photoshop? Hmmm?
If like me, you suspect that this video was an Axelrod production, it leaves you with two reasonable theories. First, the ad was possibly produced by Axelrod before The New York Times retracted the claim carried in the video. Then Axelrod shelved it. At that point, Winner probably had the ad from Axelrod and was either told to sit on it and he disobeyed or told to release it as a viral video.
Well, grammatically speaking, that’s really only one theory that has two options at the end. So here’s another to make it two whole theories: After Axelrod produced the video, he had it sent by bike messenger to Winner. Later, that same bike messenger was physically unable to pedal a bicycle — because as per Winner, it would be inconceivable for someone to perform a skill for which they are actually paid money to do every day, absent the perfidious tutelage of David Axelrod.